Zipcar case study harvard pdf download

Among some of the world’s top corporate leaders, there’s a growing understanding that traditional business models—built on the presumption of unlimited and che…

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July 25, 2014. This case was prepared by Deborah Ancona and Cate Reavis. Copyright At the time she launched Zipcar, Chase's vision for the car-sharing startup was simple: she wanted to Chase spent weeks studying for someone important at Harvard or MIT as well as the garage and gas station attendants.

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